Job Title: Catering Sales Manager
Full Time or Part Time:
Description: The Catering Sales Manager is the field sales leader for catering and delivery. They are responsible for planning, developing and growing catering sales with Corporations, Associations, Tour & Travel, and SMERF (Social, Military, Education, Religion and Fraternal) markets. They will display/coach sales behaviors to achieve aggressive but attainable sales growth of catering and delivery, to help establish/maintain Potbelly as the best place for lunch!


I. Sales

  • Drive catering sales and delivery business for shops within given territory by cold calling, utilizing business lists, canvassing and Inside and Outside Sales presentations.
  • Identify new sales opportunities by effectively analyzing metrics tracker, program results and monitoring competitive activity.
  • Identify, partner and participate with local and national organizations that support catering/backline sales while building relationships and drive lead generation.
  • Build Sales Pipeline to effectively target competition and steal market share.

II. Build Relationships with Customers

  • Determine top customers for Shops by analyzing reports and act as key sales liaison with them to ensure Potbelly is their preferred catering option.
  • Contact lapsed customers to understand how their catering needs have changed, and build relationship to grow sales in the future.
  • Appropriately follow-up with customers to ensure Potbelly is meeting and exceeding their expectations.

III. Coach Shop Teams

  • Partner with DMs and GMs to develop sales strategies and tactics that build backline/catering sales and grow the brand in the neighborhood.
  • Coaches and supports DMs and GMs and BLC’s in developing outsides sales capabilities of shops, call backs and appropriate follow-up for orders.

IV. Marketing/Sales Support

  • Write quotes and follow-up on web sales leads for given region through
  • Partners with Neighborhood Marketing Manager to leverage marketing programs to drive catering/delivery sales and co-facilitate sales classes for GM’s and BLC’s.
  • Other duties as assigned.

Physical Functions

  • Must have the ability/stamina to work a minimum of 50 to 55 hours a week.
  • Must be able to spend 20 – 30% of time traveling, and 75% of time in market or shops.
  • Will frequently reach, feel, bend, stoop, carry, manipulate and key in data.
  • Must be able to work in both warm and cool environments, indoors and outdoors.
  • Must be able to tolerate higher levels of noise from music, customer and employee traffic.
  • Must be able to tolerate potential allergens: peanut products, egg, dairy, gluten, soy, seafood and shellfish.
  • Must be able to engage in problem-solving skills to help identify and solve potential issues in the field.
  • Must be able to communicate heavily with employees and Support Center through telephone, e-mail and in-person communications.
Qualifications / Requirements:
  • Must represent Potbelly Advantage and Our Values.
  • Minimum of 5 years experience within foodservice industry and has created sales revenues for new locations through a wide variety of channels, specifically business to consumer. (B2C)
  • Working knowledge of operations. (Four weeks of in shop training will be included.)
  • College degree, preferred.
  • Knowledge of and proficiency in Microsoft Office products.
  • Knowledge of, preferred.
  • Experience in cold calling and Sales Presentations.
  • Ability to manage multiple projects simultaneously in a fast paced, rapidly growing environment.
  • Must be organized; proactive; and possess strong sense of urgency and professional demeanor.
  • Strong communication skills, both written and oral
  • Solid coaching ability to support neighborhood shops
  • Analytical ability to assess impact of sales and initiatives
  • Ability to travel up to 75% of the time (in local shops and visiting customers)